BUYER SERVICES ANTIQUE COLLECTIBLE BUYERS USE BUYER SERVICES

ANTIQUE AND COLLECTIBLE
BUYER SERVICES

When antique and collectible buyers place an ad on Mister Find IT they get some very unique buyer services. Most of these buyer services are done at no additional charge, even though they require human labor to implement.
With permission of this Moorcraft Figurine Collector, we have set up this page to explain many of these buyer services. We have included this buyer’s original ad on the above linked page, due to space needed to explain these buyer services.

Buyer Services #1: We allow you to select your main category, even if we don’t yet have a page set up for that category. We feel that most collectors know more about what they collect then we do, so you should know what category is best for your ad. However our easy to use ad form helps with this selection. If we used pre-selected categories, this collector may have been forced to place this ad under figurines, or dog figurines. As it is, a special page was set up to target “Moorcraft Figurines”.

Buyer Services #2: Your ad is NOT placed on a scroll-away board, but on its own category page. While scroll-away pages allow ads to be posted almost instantly, because the next ad posted appears at the top of a page, it pushes the last posted ad down. Often within a week, the ad no longer appears on the page it was originally posted. If your ad is buried, who is going to read it? The other problem with scroll-away boards is that there are so many categories or keyword terms used within the page, it makes it difficult for search engines to single out that page, and move it toward the top of the search results.

Buyer Services #3: Your ad is PERMANENT! Part of the reason we work with serious collectors, is we want ads that are going to be there as long as you’re collecting. In a non-automated system, it takes just as much work to delete an ad, as it does to post it, so why not leave it permanently? (With out extra charges). There may be a slight fee to change your ad content, but even if you move, we just change your contact information, not your ad. As long as you’re breathing and collecting antiques or collectibles, we want your ad on our site. The Moorcraft figurine, was a hard to find collectible, and also considered to be a “single item” purchase, (meaning this buyer will only buy one, then no longer needs the ad posted). Single item collectible ads have an expiration date of one year from date of placement, and then if the buyer wants to continue the ad, we offer a discount rate for another year.

Buyer Services #4: SEO (Search Engine Optimism) & Research. SEO is perhaps the most important of all our buyer services. While it is a time consuming concept, most web site owners also misunderstand it. In essence search engines use a weight and balance system to determine where to rank a page within a web site. Google, (the most used search engine), for example uses over 200 rules to determine where a page should rank. Though many of these things keep changing, Mister Find IT applies as many of these rules or guidelines (as we know of them), in to each and every one of our pages, (including those with your ads on them). This is part of the reason we rank high when someone searches for “collectible buyers”. But the numbers on our “home page counter” only represents those that enter our site by way of our home page. Our stats indicate that at least 10 times more visitors first come to our site through our other pages. If Internet users find us, there is a good chance they will also find your ad. While it is your responsibility to write your ad, it is ours, to help viewers find it. When we receive your ad, we research the terms or words used in your ad, enhancing those that draw more viewers, and eliminating those that do not. We know that the more exact the terms searched, relate to a web page, the higher that page is going to rank. Adding photo’s to your ad can greatly change your rank as well. Here are some examples of how this played out with the Moorcraft ad. a.) We researched terms used in the original ad, and came back with the following results. “Figurine” is searched for 40 times a day, while “figurines” get 670, “dog” 36,052 “dog figurine” 29, “moorcraft” 2, “tinker” 256, “alfie” 212, We know that when someone searches for something, most of the time they want information, many times they want that information because they have that item to sell or their looking to buy that item. So we want to target the item as best we can. While our buyer is looking for a dog, “dog” might be within our target zone, but it would be in the outer rims of the target. Being more specific our buyer is looking for a dog figurine, but this too is too general, so this would be in our center rims of our target. When we researched “moorcraft” we also came up with “moorcraft figurine England”, an exact term searched for and the exact item our buyer was looking for. Thus it became the bull’s eye term we used to promote this ad. b.) Some may look at this and say “tinker and alfie” had higher searches, why were they not selected as the bull’s eye words? Good question. But the truth of the matter is, none of them were searched for as “moorcraft tinker”, or “alfie the dog”, but the results were more like “tinker bell” and “tinker toys”. While using these terms, as target terms, they would only result in frustrated search results. The words are used within the ad copy, but are not the main target. Like wise with “red ball”. It was important to mention that the “Tinker”, this buyer is looking for has a red ball, but the buyer is not looking for a red ball, or green felt, and why some terms are eliminated.

Buyer Services #5: We link to your ad from our Buyers Master Directory. We not only link from your main category, but also from many other terms used in your ad (up to 10).

These buyer services are not applied to ads placed in our forums.